With Easter coming earlier this year in March, it’s crucial to craft your strategy to maximize bookings and enhance your customers’ experience. Here are four strategies to achieve this, working hand in hand with our reservation engine:
Table of contents
Segmented Mailing Campaigns
Tailor your mailing campaigns using precise segmentations from the database generated by Zeus Manager. For instance, direct your promotional messages exclusively to those customers who will be in your area during Easter, thus avoiding resource wastage and maximizing communication impact. Utilize these campaigns to advertise special offers and discounts, thereby incentivizing direct bookings at your establishment. Dare even to use the reservation total filter to create a campaign aimed at your loyal customers and reward their loyalty.
Special menus preparation
Ensure you offer a special menu for Easter that can be viewed and selected by the customer at the time of booking. This option, available with Zeus Manager, streamlines kitchen planning, handling of groups, or large tables, and promotes dishes that do not have as much rotation.
Effective digital communication
Make sure to communicate the particulars of your menu well in advance and promote your special offers on the social media platforms where you have a presence. Link these digital marketing campaigns to your reservation engine to streamline the booking process for potential customers.
Confirmation and reminder to reduce No-Shows
Confirmation and reminder of bookings are crucial to avoid no-shows and optimize table management. With Zeus Manager, you can automate this process by sending reminders to customers and allowing them to confirm their booking in advance. This functionality provides you with the flexibility to work with last-minute bookings and customers who arrive without prior notice, thus maximizing the occupancy of your establishment.
By implementing these strategies with Zeus Manager, you will be in an optimal position to increase your bookings and provide an exceptional experience to your customers during Easter. Get ready for a successful and fully booked season!
